I am used to answering questions about homeschooling. Ever since I started homeschooling my own children, family members, casual acquaintances, and even strangers want to know how I can do it and how I can meet a public school’s educational standards. In this new guide, I show you that homeschooling isn’t about simply keeping up with these standards, but exceeding them!
This book covers the benefits of homeschooling over public education, the way my husband and I encourage our children’s intellectual growth, the problems children face growing up today, and other important things to consider before deciding to homeschool.
Don't think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.